Switzerland

Visit the nation synonymous with neutrality and peace, Switzerland. Switzerland has been an influential player on the world stage through its historical contributions, particularly in the realms of diplomacy, humanitarianism, and finance. Home to the Red Cross, Switzerland has long been a beacon of aid and international cooperation. Its tradition of banking secrecy and the Swiss Franc's reputation as a "safe haven" currency reflect the country's impact on global finance.

Nestled within the heart of Europe, Switzerland's landscape is as diverse as its heritage, with majestic Alps, serene lakes, and quaint villages that seem to have leapt out of a storybook. Visitors are drawn to the timeless elegance of cities like Geneva, with its international flair and the iconic Jet d'Eau, or the medieval charm of Bern's cobblestone streets and historic clock tower.

For those seeking natural beauty, the Swiss Alps provide a stunning backdrop for skiing in resorts such as Zermatt, with breathtaking views of the Matterhorn. Lucerne's picturesque lake setting and covered bridges offer a glimpse into the country's soul, while the terraced vineyards of Lavaux showcase its quieter, bucolic side. Whether it's the fusion of languages and cultures or the synchronization of tradition and innovation, Switzerland is a testament to the beauty of preservation and the strength of diversity.

Neutrally Influential

  • Majestically Secret

    Ascend to Jungfraujoch, the pinnacle of the Swiss Alps, where the air whispers ancient secrets of ice and stone. Atop Europe's majestic roof, you'll stand awestruck by the panoramic vistas of peaks piercing the blue. Snow blankets the land, cradling the Aletsch Glacier—a frozen river in time. This ethereal high-alpine wonderland captivates with its stark beauty, offering a journey not just to a place, but to a new height of wonder.

  • Medievally Historic

    The Chapel Bridge, a Lucerne hallmark, stretches across the Reuss River, steeped in medieval history. Erected in the 14th century, it is the oldest wooden covered bridge in Europe. Adorned with 17th-century paintings, it tells tales of Lucerne's past. The bridge, alongside the octagonal Water Tower, once part of the city's fortifications, has survived the ravages of time, including a devastating fire in 1993, to remain a symbol of Swiss heritage and resilience.

  • Innately Charming

    Interlaken is the jewel of the Swiss Alps, nestled between Lake Thun and Lake Brienz. Its history as a tourist haven dates back to the 1800s when mountain-lovers first flocked here. Today, it's a paradise for adventure with its skydiving, paragliding, and hiking. Cultural highlights include the olden Interlaken Monastery and Castle. With the Eiger, Mönch, and Jungfrau peaks framing the town, Interlaken captivates with its blend of natural beauty and historical charm.